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Business Plan of the new Tourism Product in Jindřichův Hradec
Fiši, Jakub ; Luštický, Martin (advisor) ; Musil, Martin (referee)
The goal of this dissertation is to create a real project for a new product of tourism, which will be able to come reality during 2016. This new product is combination of trip, discovering local food and local producers of traditional meals and cooking lessons. The first part of this work focuses on traveling, new trend in it and marketing in tourist trade. The second part is dedicated to concrete business plan. Submitter is company O.C. Business Group s.r.o. and also is a implementer. This company had specific demands and this work fits with them. The business plan shows high potential in that tourist product.
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Business koncept of facilities of hunting tourism - Pilner region
ŠEFLOVÁ, Dana
The general aim of my diploma thesis was to create a business concept of facilities of hunting tourism in the Pilsner region. Klatovské rybářství, a.s. was selected as a cooperative company, which deals with agricultural activities, especially fish and poultry breeding. The company operates some services of hunting tourism, but it is not the main field. The thesis will serve as a manual for "non-experts" who are interested in expanding their range of travel services. The resulting business concept will consequently be presented to the management of the company in order to demonstrate how the company can further develop. While writing this thesis I got several perspectives on the issue of hunting tourism in the area. The first view was provided by the existing clients of the company who filled in questionnaires which were designed to determine their interest in these services. In addition, three representatives were selected from age groups who were asked for ideas about how the device should look. Another view was obtained through an interview with the director of the company and the employee responsible for the current planning and management of hunting activities. Next view on the issue of hunting tourism, which should be independent, was provided by an employee of Infocentre Bor. Here it was revealed that hunting tourism is not popular with everyone and that it is a rather controversial topic. However, we can say that if done correctly and with concern for the countryside, it can bring many benefits to the given region. These include attracting visitors of other segments of the society, the development of the region, expansion of tourism services and expansion of cooperation between entrepreneurs. Last view was represented by my own experience that I gained during working participation in hunting tourism events. At the beginning of my diploma thesis I determined three working hypotheses. All available resources helped me to evaluate the present circumstances and I can confirm all three hypotheses. The general aim was to create a business concept of facilities of hunting tourism in the Pilsner region. I was able to realize the general aim thanks to the cooperation with the company and by means of utilizing all available information. Now the diploma thesis will be handed over to the management for consideration and possible implementation
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Importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia
Lišková, Pavla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Bachelor thesis focused on the importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia deals with its basic characteristics, product and service offerings, history and marketing communication. The thesis consists of theoretical and practical parts. The theoretical part defines tourism terms, for example benefits of tourism, tourist region, adventure tourism, etc. and characterizes tourism in the Czech Republic and in the tourist region of South Bohemia. The practical part is devoted to the characteristics of the civic association The Fairy Kingdom and a questionnaire survey for visitors of South Bohemia Region.
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Analysis of supply adventure tourism in the South Bohemian Region
Klečacká, Simona ; Krbová, Jana (advisor) ; Matíšek, František (referee)
The thesis, entitled "Analysis of supply adventure tourism in the South Bohemian Region" is to describe and analyze the options and instruments of tourism in selected destination. Work processes typology adventure tourism and also defines key terms related to this topic. It then focuses on identifying different types of adventure tourism, cooperation in the design of an appropriate design and implementation of a new product in the field of adventure tourism.
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Event tourism marketing in Posázaví
HLINKOVÁ, Iva
Subject of this diploma work is multicultural festival called Sázavafest, which takes place in the region Posázaví and ranks among the biggest and the most visited summer cultural events in Czech republic.The event yearly attracts tourists from the whole republic and that´s why it brings a benefit for the region. Moreover running festival can reflect a lot in tourism activity within the region. The purpose of this work is to identify existing profitability of event for region and to find some new potential too. The attention is taken to cooperation between organizer of festival and town Kácov, where is the event realized, as well. The work analyze existing impact of event and show other way of cooperation with companies of tourist trade inside the region. These give advantages to visitors of festival and on the other hand create usable benefit for the region. The most important one is creation of package including festival. This will enable festival´s visitors to explore, discover and enjoy the region and spend there longer time and also bring economical benefit for the region. Analyze of festival including questionary research should find out important and useful information for developing event itself.
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The event marketing and its role at formation of tourist trade's products in the Pilsner City
DENKOVÁ, Lenka
Aim of diploma work is, how already alone title prompt, estimation of role marketing at formation of tourist trade's products. At the beginning of diploma work are given purposes and hypotheses of work, that are at the close either disproved, or confirmeds. In chapter with title: {\clqq} literary research" are then determinate individual notions, concerning given to problems. Feature work is divided on analysis tourist trade in the Pilsner City, part of those analyses is also SWOT analysis. Further are in work reviewed record of talks, that were proceeding in travel offices. In next parts of work is analysis of single parts suggested product. At last part will marketing proposal of product (package), wherein will share more private subjects, but also the Pilsner City.
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The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs
HARTLOVÁ, Jana
Main aim of this thesis "The role of marketing at formation of adventure tourist trade´s products in the Pribram City and environs" is to valorize the role of marketing at formation of new adventure tourist trade´s product in the Pribram City and environs. Partial aims are analysis of tourist trade in the Pribram City and environs, proposal of suitable cooperation at production and realization of new product in the area of adventure tourism and proposal of avertising material for a new product. At the beginning of thesis there is an introduction. Further there is described methodology of work and there are given hypotheses, that are confirmed or disproved at the close. In following theoretic part (chapter Literary background research), there are determinate notions pair with subject of thesis and analytic-synthetic part (chapter Personal work and Close). In chapter Personal work there are effected analyses concerning of determinate territory, in the concrete there are: analysis of potential of tourist trade on the side of offer, SWOT analysis and analysis of potential of tourist trade on the demand side. Proposal of new product in the area of adventure tourism and estimation of the role of marketing at its production in light of marketing tools part of chap is also.
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